by Bonnie McDonald | Jan 20, 2016 | Marketing, Miscellaneous, Popular Culture |
The Super Bowl is celebrating 50 this year. In honor of this historic event, we are taking a trip down memory lane with a retrospective of Super Bowl halftime shows and performances, and the marketing tie between the Super Bowl and the halftime performer....
by Art Young | Jan 14, 2015 | Design, Marketing, Miscellaneous, Popular Culture, Printing |
The color gods have spoken, at least those at Pantone. In a press release issued in December, Pantone, the global color authority, announced PANTONE®18-1438 Marsala, “a naturally robust and earthy wine red,” as the Color of the Year for 2015....
by Art Young | Dec 15, 2014 | Advertising, Marketing |
The turkey leftovers are long gone. Christmas shopping is coming down to the wire and all those ancient holiday ornaments have been hauled down from the attic. This is a glorious time of year, especially for youngsters. It’s also a critical time for...
by MrAdmin | Nov 12, 2014 | Advertising, Branding, Design, Fun Stuff, Marketing, Miscellaneous, Popular Culture |
All Grown Up is a sideways glance at product trends aimed at young(ish) adults. While watching a history program the other evening with my two young children, a commercial break came on with a spot for a brand of adult vitamins. Adult chewable vitamins. Adult chewable...
by MrAdmin | Sep 30, 2014 | Advertising, Marketing, Popular Culture, Promotions |
Although school now starts in August in most places, summer is usually officially ushered out the door on Labor Day weekend, the first Monday of September. It’s on this date when the Christmas season begins. Really? Aren’t we supposed to have a...
by Art Young | Jul 21, 2014 | Earned Media, Marketing, Social Media, Technology |
As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or (much more commonly) “the most interesting hunting experience...
