Category Archives: Advertising

How Small Business Can Get Social

When the decision is made to advertise their goods or services, most local businesses wouldn’t think of renting a video camera and studio and producing their own TV commercials. (At least, we hope not.) However, if they decide they’re Steven … Continue reading

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The Eyes Have It

It turns out that the message of the movie The Minority Report was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads – from beer … Continue reading

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Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign

We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading

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News Flash: Men and Women are Different

So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you’ve heard this one. At the same time, a young mother of two is sitting in the waiting … Continue reading

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