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Category Archives: Advertising
How Small Business Can Get Social
When the decision is made to advertise their goods or services, most local businesses wouldn’t think of renting a video camera and studio and producing their own TV commercials. (At least, we hope not.) However, if they decide they’re Steven … Continue reading
Posted in Advertising, Design, Marketing, Social Media
Tagged Constant Contact, Convince & Convert, Entrepreneur Magazine, Facebook, Hewlett Pachard, LinkedIn, Long tail of the Internet, Paychex, Pinterest, Seth Godin, small business, Social Media Examiner, social network marketing, Steven Spielberg, Tumblr, Twitter, Wired Magazine, Yelp, YouTube
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The Eyes Have It
It turns out that the message of the movie The Minority Report was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads – from beer … Continue reading
Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign
We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading
Posted in Advertising, Fun Stuff, Marketing, Miscellaneous, Popular Culture, Social Media
Tagged Discovery Channel, Facebook, LinkedIn, Shark Week, sharks, snuffy, social media marketing, Twitter
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News Flash: Men and Women are Different
So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you’ve heard this one. At the same time, a young mother of two is sitting in the waiting … Continue reading
Posted in Advertising, Marketing, Miscellaneous
Tagged Color in marketing, Gender marketing, Marketing research
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Go Mobile or Go Home.
Even though the 4th of July holiday has come and gone, summer vacations are still in full swing. Families are packing up their minivans and hitting the road for memorable trips, and packing checklists no doubt include tablets, smartphones and … Continue reading