What’s the deal with those white squares filled with little black blocks showing up all over the place lately? They’ve been popping up on ads, websites, t-shirts and every other place information is being passed. They’re called QR codes and we’re excited about the possibilities they present. We’ve been thinking about the best way to integrate them into campaigns for our clients as part of a well balanced creative strategy. We have one in the works now for a nonprofit client later this fall, which we’ll try to feature in a followup post. We began our exploration by testing some QR codes on ourselves to see how the whole process works. It’s definitely easier than it looks. Anyone can create the code. The challenge comes in making it an effective part of your creative strategy and finding unique ways to utilize this technology. We’re looking forward to that challenge.

Continue reading →