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Hurricane & Tropical Storm Preparedness for Your Town

Hurricane & Tropical Storm Preparedness for Your Town The Calm Before the StormUnlike the holiday season, most of us do not relish the thought of the months-long hurricane season. But, if you are a community’s Emergency Manager or responsible for emergency...

The Disappearing Pantone Color Palette

The Disappearing Pantone Color Palette After warnings over the past year or so about changes to how designers access typefaces and Pantone colors in their Adobe Creative Cloud software, it’s time to seriously look at the impact of these changes and how to address...

13 Ideas for Your Marketing

13 Ideas for Your Marketing While we enjoy pretending to be superstitious about Friday the 13th (we are just pretending, right?), we can be reasonably sure there’s nothing to the idea of number 13, or today, being unlucky. In fact, let’s flip that around to something...

Spring Cleaning Your Brand

Spring Cleaning Your Brand Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution in brand identity, it...

Navigate the Labyrinth that is Google AdWords.

Navigate the Labyrinth that is Google AdWords. Google AdWords campaigns are not “set it and forget it” advertising. The magic of pay-per-click advertising is the ability to monitor real-time data and adjust your campaigns as necessary to get the best return on your...